Comments on: Comcast rebranding critique http://www.tyhatch.com/notebook/archives/comcast-rebranding-critique Random thoughts as they leak out. Fri, 09 Apr 2010 14:39:00 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Ty Hatch http://www.tyhatch.com/notebook/archives/comcast-rebranding-critique/comment-page-1#comment-31 Ty Hatch Fri, 05 Feb 2010 19:53:54 +0000 http://www.tyhatch.com/notebook/?p=161#comment-31 Perhaps. But I think we can agree that it's one that's not very inspiring. Perhaps. But I think we can agree that it's one that's not very inspiring.

]]> By: Ty Hatch http://www.tyhatch.com/notebook/archives/comcast-rebranding-critique/comment-page-1#comment-30 Ty Hatch Fri, 05 Feb 2010 19:51:51 +0000 http://www.tyhatch.com/notebook/?p=161#comment-30 Only their board knows why the change, my guess would be that they're trying to distance themselves from their terrible customer service reputation and some how appear as a fresh face to new customers. Digging through their site, it looks like they had a service called Fancast Xfinity TV (<a href="http://j.mp/bM92JD" rel="nofollow">http://j.mp/bM92JD</a>) and their focus might be there moving forward. Only their board knows why the change, my guess would be that they're trying to distance themselves from their terrible customer service reputation and some how appear as a fresh face to new customers. Digging through their site, it looks like they had a service called Fancast Xfinity TV (http://j.mp/bM92JD) and their focus might be there moving forward.

]]> By: plasko http://www.tyhatch.com/notebook/archives/comcast-rebranding-critique/comment-page-1#comment-29 plasko Fri, 05 Feb 2010 17:32:17 +0000 http://www.tyhatch.com/notebook/?p=161#comment-29 I'd argue that it is much weaker. It basically looks like red sans serif type, with nothing to distinguish it from any random red letters on a sign somewhere. The attempt at symmetry with the X and Y just seems weird, calling attention to some really odd negative space between the x and f, as well as the t and the y.<br><br>The comcast logo at least had the round o and c, and the red circle to match up to that. The Is look weird I'd argue that it is much weaker. It basically looks like red sans serif type, with nothing to distinguish it from any random red letters on a sign somewhere. The attempt at symmetry with the X and Y just seems weird, calling attention to some really odd negative space between the x and f, as well as the t and the y.

The comcast logo at least had the round o and c, and the red circle to match up to that. The Is look weird

]]> By: jason lynes http://www.tyhatch.com/notebook/archives/comcast-rebranding-critique/comment-page-1#comment-28 jason lynes Fri, 05 Feb 2010 17:26:25 +0000 http://www.tyhatch.com/notebook/?p=161#comment-28 my only question is why? why the change? why the logo treatment? why the x like that? sure it's balanced and the color is attractive, but is there reasoning behind those decisions? my only question is why? why the change? why the logo treatment? why the x like that? sure it's balanced and the color is attractive, but is there reasoning behind those decisions?

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